Windows 8, Student Tour

Windows 8, Student Tour

Launch in Sweden
Tour, concept, design, Art Direction, web, competition, film, event

Louder Family and its founders have partnered with Microsoft for 20 years. As part of this collaboration, they asked whether we thought there was an opportunity to create a long-term relationship between Microsoft and Sweden’s student population.

We created a format where we travelled around Sweden in an attractive, well-packaged and cost-effective way, giving students a deeper insight into Microsoft, in terms of both software and hardware.

The project, which was also part of the launch of Windows 8 in Sweden, became so popular that student organisations around Sweden made specific requests for us to visit them!