The Kennel Club

The Kennel Club

Film and slogan
Concept, Art Direction, film, strategy and payoff

What if you had asked us first?

Louder Family was commissioned to create a series of commercials and a payoff, to draw dog buyers’ attention to the importance of buying a dog from one of the Kennel Club’s authorised breeders.

The result was several films with a humorous angle, which were spread via social channels and YouTube with the payoff “What if you had asked us first?!”.

The Kennel Club liked our payoff so much that they now use it for almost everything they do.