Now we are in a fourth fantastic season with V.I.B-Very Important Bajare, a standing sponsorship for Hammarby Fotboll that we help our customer Sefina Pantbank activate. We at Louder Family have developed concepts, communication, content and strategy, for what has become an award-winning campaign loved by the target group.
To get the target group (hammarby supporters) to discover Sefina Pantbank and befriend them, by genuinely contacting the target group, doing something nice for them and making them feel included, for real.
In the long run, of course, Sefina Pantbank wants more people to discover them and their services, as well as value an item with them. Finding out what something you own, but may not need, is worth a first step in putting a mortgage on an item to sell it with the help of experts, in a simple and safe way.
2021 is the fourth successful season we run the V.I.B. campaign on Sefina’s behalf.
So, what is V.I.B?
We at Louder family developed the concept V.I.B., which stands for Very Important Bajare, with associated V.I.B. card on mobile. It plays with the expression V.I.P., Very Important Person and kicks upwards, a little with a twinkle in the eye which suits the target audience.
For this activation and campaign, we have developed a campaign site primarily adapted for mobile, with a clear CTA where you get your V.I.B card. A digital membership card directly on your mobile phone.
We have created still and moving graphics and copy for different devices in arenas (big screen, etc.), made strategy and content for social media, worked with PR and got other sponsors to Bajen on the train to sponsor V.I.B in itself.
If you have a digital V.I.B card, you get access to V.I.B treatments and competitions as well as discount codes from both Sefina Pantbank and other sponsors such as Silja Line, Bajen premium, Volkswagen, Carglass and Evident Clean, and of course from Hammarby football. You can win tickets to V.I.B rooms at matches, signed match shirts, balls, scarves, consumer electronics and much more.
By also inviting other Hammarby sponsors, we put Sefina Pantbank in a position where they do not become as dependent on the in-houseagency’s goodwill, it instead becomes an independent campaign clearly directed directly to Hammarbyare.
Supporters’ own stories
2021. After 1.5 years of pandemic and seclusion, it was time for V.I.Barna themself to step forward and tell their Bajen stories. When registering to receive your V.I.B card, you should justify in writing why you should win.
When we at Louder sat down to review the material, we realized that we had incredibly strong touching stories.
Real stories from real supporters, with burning hearts for Hammarby football. When we read this, we were so moved by it that we immediately realized it was time to release these stories. They were needed more than ever now, when you haven’t seen each other in a while.
Each film ends with a surprise as a thank you for their support to Hammarby; The V.I.B supporter receives a personal greeting from the players of the Women’s Team and the Men’s Team, and receives signed match shirt.
In all, 6 strong, genuine stories were produced in the first turn. We’ll post one by one here as they’re launched.
Get V.I.B card on your phone.
To get your digital V.I.B card, you visit www.vib.sefina.se, preferably via your mobile, and value an item at Sefina Pantbank completely free of charge online, using a photo of the item. You also writes a justification for winning fine treats from Bajen, Sefina Pantbank and the V.I.B sponsors.
The digital V.I.B card is personal, numbered and can be saved to your mobile home screen.
Award-winning, popular sponsorship activation
In 2019, together with Sefina Pantbank, we won the award for best sponsorship at bajengalan, which we are of course super happy about.
V.I.B. is celebrated by the target group and gives clear results to our customer. We at Louder Family, Hammarby Fotboll and Sefina Pantbank look forward to continuing with the V.I.B campaign next season as well.