Nike was launching its Mercurial shoe and wanted young people to get the opportunity to try them on during the Gothia Cup.
We created a competition called the Nike Speed Trial, where young people could compete for the best time over a course. This competition was spread via social media, with strategies and content that we developed.
The competitors with the best times got to meet up in a game at Ullevi Stadium at the end of the project.
The project reached over 2 million young people globally. Following the event, we drove around in specially built cars filled with Nike’s new football shoes and visited football teams in training, so that more people could try on the new shoes. We visited over 100 different teams and training sessions during a single year.