Glennfiddich wanted to invite Nordic guests to their distillery in Scotland as a part of loyalty-enhancing efforts. So of course, we found an exciting way to do that.
Glenfiddich Cask of Dreams Nordic Oak Edition
By storing the whisky in a barrel made of Swedish oak, we made a completely new flavour, which, in addition to its name aimed directly at the target group, also tasted very Nordic.
A unique concept and a magnificent whisky tour: a barrel was rolled through streets throughout the Nordic region – more precisely in 4 countries with 160 stops. Interested spectators were given the opportunity to taste, order bottles and take part in the competition for a trip to the distillery in Scotland.
The competition’s simple premise was for participants to write their dream on the barrel. The barrel was then flown to the distillery together with 10 winners who we selected during the journey. More of the unique whisky was brewed there, and all the bottles ordered during the trip were refilled and delivered.
Louder Family created both the concepts and films, spread the message, built loyalty to consumers and restaurateurs and ensured the final delivery of the product. This was a successful project in the eyes of both customers and consumers.